I agree Listener that something's afoot. Rank commercial strategies have replaced the older more dignified type of authoritarianism they once wielded. Are they just desperate for enormous wealth or do darker forces gnaw at the heart of the GB? Could it be a schism because of in-fighting as the OP suggests or could it be a realization infecting the body that what they teach is not supportable by Bible text?
One Eyed Joe, thanks for that info, it shows that the GB authorized this talk as a committee decision, which
to my mind means they are all conscious of its content and its intended purpose which is shamelessly to keep the flock loyal. 1914 is important, it has become the test, the touchstone teaching; if you don't believe this you are not a believer at all...you are not with the GB.
How though can anyone really believe the statement “more evidence (for 1914) than for gravity”? The very broadcasting of this at assemblies only highlights its implausibility.The GB must listen to their own cant and be aware of how hollow reasoning like this actually sounds.
I see this as a symptom of the 21st century dilemma the GB has inherited: trying to keep the Watchtower cash-cow alive when it is intellectually bankrupt and clearly not divinely guided.
Apart from resigning from the body, the only alternative for an individual GB member who is awake would be to keep going and put up a pretense of believing. To remain within the GB you would need to be simply the finest of actors but I think with the cognitive discord buzzing away in the head his mind would finally snap and demand cessation or culminate with a total mental and physical breakdown.
(I'm saying this for the benefit of any GB members reading here!)